Through this difficult time, beauty professionals all over the world are taking this time to upskill themselves. While we have time out of the salon, it is a great opportunity to spend some time focusing on improving in areas that you don’t feel very confident in. For some, this could be retailing products!
So many beauty professionals are missing out on one of the most lucrative opportunities in their industry: RETAIL. With the opportunity to make up to 3 times more on retail than providing the treatment itself, we want to help you reach your retailing possibilities.
At the heart of everything within our beauty businesses is, of course, the relationship with our clients. And retailing products is no different! The key to successfully selling retail products in-salon lies in changing the attitudes of both the therapist and the client.
The two most common excuses for not selling products in-salon are: “we’re beauty therapists, not sales people” and “my clients don’t want to feel pressured”. Of course your clients don’t want to feel pressured! But you aren’t going to pressure them. And here’s why: Your skill set and knowledge speaks for itself! Your clients trust you, because you really know what you’re doing and during every visit you sell your skills to your existing and prospective clients, with the quality treatments you offer. There is no reason that you cannot translate these skills over so that you can promote the benefits of the products that you retail.
Sell with Love!
When a client comes to your salon, they are expecting professional advice, not only on what treatment will give them the best results, but also what products they should be purchasing to help them stay looking fabulous between treatments. If your clients can see that you believe it these products and their results, they are far more likely to buy from you. Give your clients a reason for wanting what you suggest and they will be happy to buy.
Here are a few little extra bullet points to consider too:
Have you ever considered that you are actually doing your clients a diss-service by NOT offering them your FULL service including home care?
Keep it simple- if you go into ‘saleswomen mode’ then you’re trying too hard. Tell your client just one amazing thing about the product you are recommending them, and advise them how much they should use… and then leave it there- do the soft sale… let them do the close ????
Start with your most difficult clients, they’re more likely to say yes! (sounds backwards I know!). Reason being is simple, difficult clients KNOW WHAT THEY WANT! So if they like the sound of it, they’ll move forward and not spend time thinking about it!
Hope that helps! Join us over on our Facebook page for more support and inspiration! ✨
Until next time, keep bossing it!
Team Beauty Boss x